HEAD OF MARKETING Ainslie Lenehan
BRIEF To create the annual guide to run in The Sydney Morning Herald. This year they wanted to fit all of the events on one pullout spread. The inside of the guide had to suit the front cover image that was supplied by BWM agency.
EXECUTION This guide was a 24-page guide inserted into the Sydney Morning Herald a week before the event. I took guidance from the cover imagery supplied by BWM agency, and brought the grainy texture and font through to the headline banners. The guide was also downloadable as a pdf from their website.