BRIEF The client had booked a full-page ad in Good Food and the brief was very loose. I came up with the concept of an informative advertorial, explaining exactly what organic meant, and why it is better for you and the welfare of the animals. This was backed up by strip advertorials with healthy and fresh organic recipes for the readers.

EXECUTIONS This was originally meant to run once in Good Food magazine, but the client ended up running it in all ACP (now Bauer) food titles and syndicated it to other publishing houses.

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