BRIEF The advertorial was to inform the reader about Commbank’s new ‘My Wealth’ financial hub, designed for the average Australian. M&C Saatchi had created the branding for the campaign and supplied the photography.
EXECUTIONS The Commbank ‘My Wealth campaign consisted of two advertorials run in the Good Weekend magazine over two consecutive issues.
To create this advertorial I designed five concepts for the client to choose from. They chose a balance of Commbank branding and editorial.